I wanted to let you know about a new book hitting the shelves today.

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. You know how I feel about studies that only cite big companies... 

Here at Understanding the Sales Force, we discuss mostly B2B relationships which are far more complex than B2C relationships. 

Jeb Blount, a leading expert on customer experience and account management, just published the new book, People Love You: The Real Secret to Delivering Legendary Customer Experiences.

People Love You will show you:

• How to make your customers happy,
• What to do to keep your customers from defecting to competitors,
• Ways to get customers to buy more every year,
• The secret to getting customers to love you and
• How to deliver a great experience for every customer.

One of my clients lost just one customer and that loss was so significant for them that it meant layoffs, a plant closing, and the threat of bankruptcy.  Account managers are usually responsible for holding these relationships together.  In People Love You, you'll gain the insight, knowledge, and tools that you need to serve and engage customers in a way that will tie them to you, your brand, product or service.

Get your copy today!  You'll be glad you did.  When you order today, you’ll also receive instant access to over $500 worth of business tools from leading experts, including a gift from me. 

I don't endorse many books, but this is a good one and if you manage important accounts or relationships, this book is a must-read.

Start with Chapter 4: Put Customers First”  – it will change how people do business with you forever.  Check out People Love You now.

One of the things I always stress with sales leadership teams is that before they can coach effectively, before they can really hold people accountable to agreed upon metrics, before they can really motivate people to perform, and before they can develop their people, they must first shape their environment.  That's the hard part.  After that has been accomplished, the actual coaching, motivating, development and accountability can be enjoyable and productive because of the resulting cooperation.

According to Robert Hogan, an international authority on leadership and organizational effectiveness, 75 percent of the workforce feel that their bosses are the most stressful part of their jobs.

My friend Jeb Blount, author of the new book, People Follow You, knows that leadership is personal. “When all else is stripped away,” Jeb says, “people don't work for a company or a paycheck, perks or slogans, people work for you.”

I highly recommend that you take a moment now to read the first chapter here.

Then, buy the book by November 18 and gain access to additional business tips and ideas only available from Jeb’s friends – including me! Click here to learn more now.

I don't recommend many books or experts in this space so when I do, it's because I think it's great. If you didn't hear about the upcoming Sales Leadership Intensive that I'll be hosting in Boston during early February 2012, where I'll include How to Shape Your Environment, and you would like to be notified when details become available, just send me an email and you'll be among the first to know.

P.S. – When you buy Jeb's book, make sure to read “Chapter 4: Put People First” at least twice – you’ll never look at your paycheck or your people the same way again. Go to www.peoplefollowyou.com/people-follow-you-book now to see the bonus business tools from me and Jeb’s other friends.