That's according to Ken Edmundson, my guest on yesterday's edition of Meet the Sales Experts.
He said that business as we see it today is the new normal and that for most companies, taking business away from the competition is the only avenue for rebuilding sales and growth.
Ken said that 80% of all the new business created by professional salespeople takes an average of 18 months to create!
He said that 75% of the salespeople he trains had made only 4 attempts over 4 months before giving up.
And he said that 21% will hang in there - they're rejection proof and resiliant - but they become pests that prospects won't want to speak to.
The remaining 4% - looks pretty close to my elite 6% - do it right.
Speaking of the elite, here's something you and your salespeople might be interested in.
It's the World's Greatest Salesperson Contest and to enter you just submit a video, via YouTube, of you are selling a Red Brick! Follow that link for contest premise and details.