What CEO's and Sales Leaders Care About the Most - Are They Trends for 2017?

Posted by Dave Kurlan on Fri, Dec 16, 2016 @ 05:12 AM

2017.jpg

Image Copyright: 123RF Stock Photo

I reviewed the 88 articles I wrote in 2016 (nearly 1,600 articles on the Blog) and was surprised to discover what I wrote about the most.  It wasn't about sales force evaluations, sales candidate assessments or attacks on the Harvard Business Review.  It wasn't about sales recruiting and selection, sales pipeline or Baseline Selling.  It wasn't any of things I expected to write about most often.   Because my topics are driven by the conversations I have with clients and prospective clients, my articles are a reflection of what CEO's and Sales Leaders care about.  I really think you'll be surprised to find out what they cared most about this year.

I listed the top 5 topics sorted by how frequently I wrote about them.  Then I listed and linked to the 3 most read, most shared and most commented articles.  I listed the reader favorite and finally, my 4 favorite articles of 2016.  You'll notice that they are different from all of the articles that were most read, shared and commented.  Why 4?  Why not?  Here we go!

Topics

  • Sales Strategy/Tactics (20)
  • Sales Success (10)
  • Sales Process (6)
  • Sales Data (6)
  • Sales Management - Coaching and Accountability (6)

What were the most popular articles of 2016?  As I do each year in December, I'll break it down this way:

Most Read

Breaking News - More Salespeople Suck Than Ever Before

Must Read - This Email Proves How Poorly the Bottom 74% of Salespeople Perform

The 5 Questions That Get People to Buy So That You don't Have to Sell

 

Most Shared

Breaking News - More Salespeople Suck Than Ever Before

Tech Buyer Explains Why He Has No Use for Salespeople

Must Read - This Email Proves How Poorly the Bottom 74% of Salespeople Perform

 

Most Comments

Tech Buyer Explains Why He Has No Use for Salespeople

The Biggest Secret to My Sales Success

The Crucial Selling Skill Nobody Talks About

Reader Favorite

Breaking News - More Salespeople Suck Than Ever Before

My Favorites

Remembering the Most Powerful Lesson of My Sales Career

Most Salespeople are Wrong about the Concept of Being Willing to Walk

Why a Customized Sales Process is Like Buying Shoes

Why Uncovering Pain Doesn't Close the Sale with the CEO

Are these popular articles trends for 2017?  While they could be, they probably aren't.  Most of these articles are timeless. Thanks for being a loyal reader this year.  Have a great holiday and a Happy New Year and I'll be back with more new articles in 2017.

Topics: Dave Kurlan, sales excellence, ownership of sales growth, best sales articles, hot sales topics

Content not found
Subscribe via Email

View All 2,000 Articles published by Dave

About Dave

Best-Selling Author, Keynote Speaker and Sales Thought Leader,  Dave Kurlan's Understanding the Sales Force Blog earned awards for the Top Sales & Marketing Blog for eleven consecutive years and of the more than 2,000 articles Dave has published, many of the articles have also earned awards.

Email Dave

View Dave Kurlan's LinkedIn profile View Dave Kurlan's profile

Subscribe 

Receive new articles via email
Subscribe
 to the Blog on your Kindle 

 

 

Most Recent Articles

Awards  

Top 50 Sales & Marketing Blogs 2021

Sales & Marketing Hall of Fame Inductee

2020-07-20_14-45-52


 

2020-Bronze-BlogIndi

Top 50 most innovative sales bloggers

Top100SalesInfluencersOnTwitter

Hubspot Top 25 Blogs

 

2020_Top20_Web_Large_assessment_eval