There are two articles that I post each and every December. This is the first - the top articles of the year - and later this month I will post my annual Nutcracker edition which I have been doing since 2011.
There are several criteria for choosing the top articles of the year, including, but not limited to:
- Views (Article)
- Popularity (likes on LinkedIn and Twitter)
- Engagement (comments to the article, via email, and on LinkedIn)
- Personal (my favorites)
- Value (insights for the community)
Some of the criteria is subjective and some is measurable. I believe value is most important, although it might not be reflected in views or likes, and then engagement. I think views are less significant because people could read the article but not like it. Popularity is a good barometer but not everyone sees what is posted on LinkedIn and Twitter and the time of day influences that. So with all that said, here are the top 5 Sales Articles and the Top 5 Sales Leadership articles of the year.
Top 5 Sales Articles (in no particular order)
- 2 Questions That Will End Every Request for a Better Price
- Salespeople Will Close 50% More Business By Changing This One Thing They Do!
- Crappy Salespeople and Lack of Urgency Alignment - The Bob Chronicles Part 4
- 31 Conditions That Predict Your Sales Opportunity is in Trouble
- Data - Top Salespeople are 631% More Effective at This Than Weak Salespeople (Bob Chronicles - Part 3)
Top 5 Sales Leadership Articles (in no particular order)
- How to Use Buckets to Improve Sales Performance and Coaching
- How Pitchers Fielding Practice is Exactly the Same as Salespeople Role-Playing
- Startups Almost Always Get The Sales Thing Wrong
- Why I Believe We Should Blow up the Business Development Rep (BDR) Role in Sales
- MUST READ: Are Assessments as Evil as the Persona Movie Suggests?
The Most Viewed and Commented article was "Salespeople will close 50% More..."
My personal selection was a tie between my favorite for pure fun - Pitchers Fielding Practice - and for insights - the article on Evil Assessments.
There you have it - the top ten articles from 2021. Which one is your favorite?
Image copyright 123RF