worst cold calls
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Cold Calling Example – Best and Worst in a Single Sales Call
- September 22, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Your salespeople will only get a small percentage of their messages returned but when they do, make sure they are offering their prospects value on that call. Their messaging must be in the context of helping rather than selling and they must be able to overcome the resistance that is sure to be present with a blind returned call.
