Have you ever gone to buy something, asked a salesperson for help, and left completely confused?   

Why is it that we (salespeople) make simple things so complicated?

I believe that in a desire to sound intellegent, cover all the bases, and educate our prospects, we often confuse, put-off, and alienate the very people we are trying to help.

In my post today, I discuss this problem, and offer some simple solutions:

 

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