Recently, I was at a conference and the terrific keynote speaker shared a story about a one million dollar account, the no-brainer annual renewal, and how the salesperson completely blew the deal with one ill-conceived sentence. In this scenario, the salesperson completely failed to understand and appreciate some of the sensitivities of his corporate audience. It is important to recognize that Management is responsible for recognizing these challenges while providing skills coaching to a salesperson's Ambassadorial temperament.  

Have you have ever conducted a customer feedback survey? If so, you have likely heard things that made you cringe. Customer-facing people will create, reinforce and often taint client and prospect perceptions of your company. Problems with messaging, tone and clarity usually have quite a lasting impact. 

In this video, I discuss this and offer some important insights.

Do you want to know more about what motivates and holds your salespeople back? Take a few minutes to complete the checklist below.